2025-11-05
In 2024, a sports arena operator in Madrid, Spain, reached out to our company for a complete upgrade of their outdated display system. The client hosted a variety of national football and basketball events and needed a high-brightness, full color LED display that could deliver stunning visuals even under strong daylight.
Their existing screen had low resolution, poor color uniformity, and frequent technical failures during live broadcasts. The client wanted not only a visual upgrade but also a reliable solution that could support real-time content updates, energy efficiency, and remote monitoring.
After an initial consultation and on-site analysis, our engineering team proposed a custom outdoor full color LED display solution tailored to the stadium’s structure and the client’s long-term operational goals.
From the start, several technical and logistical challenges became clear:
Limited installation space above the main entrance, requiring precise design and modular configuration.
Outdoor exposure with direct sunlight, wind, and rain—demanding a display with IP65 waterproof protection.
Uniform brightness and color consistency across a large 120-square-meter screen surface.
Tight installation schedule due to the upcoming sports season.
Energy consumption control, as the display needed to operate more than 12 hours daily.
The combination of these factors required a display system that was powerful, durable, and easy to maintain.
Our engineering and production teams designed a P4.81 outdoor full color LED display system that met all the client’s technical and visual requirements.
Display Size: 120 m²
Pixel Pitch: P4.81 mm
Brightness: 6500 nits (auto-adjustable)
Protection Level: IP65 waterproof and dustproof
Control System: NovaStar asynchronous system with cloud-based management
Power Efficiency: Optimized low-voltage driver IC and automatic brightness control
To overcome the limited space issue, we adopted lightweight aluminum cabinet modules (960mm × 960mm) with a quick-lock system. This allowed our installation team to mount and align the modules quickly and securely.
The display modules were tested for color uniformity, grayscale consistency, and temperature endurance before shipping. We conducted a 72-hour continuous aging test to ensure stable performance.
We integrated the NovaStar control platform with a cloud management system, enabling the client to update content remotely, schedule playlists, and monitor display status in real-time.
This system also includes an automatic brightness sensor that adjusts output based on ambient light—saving energy and enhancing viewing comfort.
Although our headquarters is in China, we provided full remote installation guidance, including 3D layout drawings and real-time online video support.
Our service team assisted the local technicians with connection calibration, color balancing, and system setup. The entire installation was completed within 23 days—two days ahead of schedule.
After commissioning, the new outdoor full color LED display immediately transformed the stadium’s visual experience.
Brightness: Consistently above 6500 nits, clearly visible even under strong sunlight.
Color Reproduction: 16-bit grayscale with vibrant, uniform color output.
Energy Efficiency: 25% power reduction compared to the client’s previous system.
Reliability: Stable 24/7 operation with intelligent temperature and fan control.
The client reported a 40% increase in advertising visibility and received highly positive feedback from event sponsors and visitors. During live sports broadcasts, the display delivered sharp and dynamic visuals, enhancing both audience engagement and sponsor exposure.
“The new LED display has completely changed the look of our stadium. It’s bright, reliable, and easy to manage remotely. We especially appreciate the fast response from your engineering team during setup. The entire collaboration was professional and efficient.”
— Operations Director, Madrid Sports Arena
Our after-sales service continues to provide remote system maintenance, software updates, and technical training to ensure long-term performance stability.
This project represents more than just the delivery of an LED screen—it demonstrates our company’s ability to provide integrated visual display solutions from design to installation and long-term service.
Over 10 years of experience in LED display manufacturing and project integration.
Strong R&D capability with custom module design and control system optimization.
Global service support, including remote setup, spare parts supply, and 24/7 technical assistance.
Strict quality control, ensuring every display passes multiple testing stages before delivery.
Comprehensive solution offering, from stadium displays and commercial billboards to indoor LED video walls.
Whether for stadiums, transportation hubs, shopping centers, or live event venues, we provide high-performance, energy-efficient, and reliable full color LED display systems tailored to each client’s unique needs.
If you are looking for a professional full color LED display manufacturer that offers customized solutions for outdoor applications, our company delivers proven performance and dependable global service.
From stadium LED displays to commercial video walls, we help brands create impactful visual experiences that attract audiences and elevate brand visibility.